Pathto fun

User Experience
UI

Background

Dells Scenic Tours runs 5 different boat tours in the Wisconsin Dells. They needed a custom app to make sure that people could buy tickets from any device. Their previous application was not intutive and did not scale down for smaller screens.

Responsibilities

Front End Coding, UI Design, Branding, Visual Design

Branding

Because of the varied styles of the different tours it was important to create a color pallete that would work with all the individual brands.

Screenshot of the ducks ticket site

Applications created

screenshot of wisconsin ducks ticket hub

Design & front end coding

When people land on any of these pages they have clicked “purchase tickets” and the users need an easy way to purchase tickets. The design is made so the users eyes flow to the white areas on the page and then to the purchase buttons.

Another requirement for the project was presenting add-on sales elegantly. We setup analytics to make sure this summer’s interactions with the site are tracked.

The front end for this site was custom built so it would be lightweight and the load time would be quick. It makes special care to make sure even the smallest devices are able to quickly purchase tickets.

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